{"id":72,"date":"2022-10-28T18:38:33","date_gmt":"2022-10-28T17:38:33","guid":{"rendered":"http:\/\/192.168.0.14\/pkleatherwork-wp\/?page_id=72"},"modified":"2023-09-30T12:15:36","modified_gmt":"2023-09-30T11:15:36","slug":"about","status":"publish","type":"page","link":"https:\/\/pkleatherwork.co.uk\/index.php\/about\/","title":{"rendered":"About us"},"content":{"rendered":"\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-427\" alt=\"We create the products you use every day.\" src=\"https:\/\/pkleatherwork.co.uk\/wp-content\/uploads\/2022\/11\/purse_purses_wallet_pay_3.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/pkleatherwork.co.uk\/wp-content\/uploads\/2022\/11\/purse_purses_wallet_pay_3.jpg 1536w, https:\/\/pkleatherwork.co.uk\/wp-content\/uploads\/2022\/11\/purse_purses_wallet_pay_3-300x200.jpg 300w, https:\/\/pkleatherwork.co.uk\/wp-content\/uploads\/2022\/11\/purse_purses_wallet_pay_3-600x400.jpg 600w, https:\/\/pkleatherwork.co.uk\/wp-content\/uploads\/2022\/11\/purse_purses_wallet_pay_3-1024x683.jpg 1024w, https:\/\/pkleatherwork.co.uk\/wp-content\/uploads\/2022\/11\/purse_purses_wallet_pay_3-768x512.jpg 768w, https:\/\/pkleatherwork.co.uk\/wp-content\/uploads\/2022\/11\/purse_purses_wallet_pay_3-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-white-color has-text-color has-large-font-size\">We create the products you use every day.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Who we are<\/h2>\n\n\n\n<p>We are independent artisans creating unique products. We work for passion not for money..<\/p>\n\n\n\n<p>We design and manufacture leather products exactly to our customers&#8217; needs.<\/p>\n\n\n\n<p>We are not a factory where same product will be created every day. Our products are unique and made to order.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Our prices<\/h2>\n\n\n\n<p>This is our side hassle right now. This means all of our prices way lower than any business would demand.<br>Our final price will not contain markup and some another expenses a normal business will do.<\/p>\n\n\n\n<p><strong>So how to calculate product cost?<\/strong><br>It is not as simple as it seems. Here is a simplified explanation of the topic.<\/p>\n\n\n\n<p>The cost usually made up of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Production cost<\/li>\n\n\n\n<li>Overhead cost<\/li>\n\n\n\n<li>Profit<\/li>\n\n\n\n<li>Markup<\/li>\n<\/ul>\n\n\n\n<p>The production cost will contain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Material cost &#8211; the leather itself, thread, glue, hardware<\/li>\n\n\n\n<li>Time spent to make the product &#8211; hourly wage<\/li>\n\n\n\n<li>Additional material costs &#8211; packaging, labelling<\/li>\n<\/ul>\n\n\n\n<p>The overhead cost consist of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time spent for creating advertiser materials &#8211; photographing, online page update\/creation<\/li>\n\n\n\n<li>Advertiser\/Listing site fees &#8211; Etsy, E-bay, Amazon<\/li>\n\n\n\n<li>Additional business material &#8211; business cards, labels<\/li>\n\n\n\n<li>Shipping materials &#8211; labels, bags, boxes<\/li>\n\n\n\n<li>Additional time required for packaging, e-mailing<\/li>\n\n\n\n<li>Tool and equipment maintenance time<\/li>\n\n\n\n<li>Rent, heating, electricity,water,&#8230;<\/li>\n<\/ul>\n\n\n\n<p>Running a profitable business requires to add <strong>Profit<\/strong> and <strong>Markup<\/strong>. This extra will ensure the business will run and grow.<br>The profit is a small extra added to the whole cost, usually 10-20%. This amount ensure the growth of the business.<br>Wholesale price = Product cost + Overhead cost + Profit<br>The Markup usually 100% of  the Wholesale price. The markup will cover the cost of the retailer.<br>Retail price = Wholesale price x 2<br>Depends on the retailer, the markup could be much much more.<\/p>\n\n\n\n<p><strong>How we calculate our prices then?<\/strong><\/p>\n\n\n\n<p>We cannot omit the production cost of course, but the hourly cost is close to 0.<br>The overhead cost however way lower then usually would be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We do not advertise ourselves widely, so this cost kept low<\/li>\n\n\n\n<li>No rent or utility costs involved<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\"><strong>The more important thing is<\/strong> &#8211; and the reason all of the above explanation -:  <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> Our Markup is 0 <\/mark><\/strong><\/p>\n\n\n\n<h4 class=\"has-text-align-center has-vivid-cyan-blue-color has-text-color has-background wp-block-heading\" style=\"background:radial-gradient(rgb(238,238,238) 0%,rgb(169,184,195) 100%)\"><strong>Our prices at least half of what any store could offer.<\/strong><\/h4>\n\n\n\n<p><em>We keep the right to change this business model in the future if circumstances change.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who we are We are independent artisans creating unique products. We work for passion not for money.. We design and manufacture leather products exactly to our customers&#8217; needs. We are not a factory where same product will be created every day. Our products are unique and made to order. Our prices This is our side [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"categories":[59],"tags":[],"class_list":["post-72","page","type-page","status-publish","hentry","category-webpage","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"We create the products you use every day. 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